Description
chanel positioning map, Careful positioning enables luxury brands to transcend fashions and remain timeless benchmarks, while adapting to changing consumer expectations and behaviour. .
Beige and white GG Supreme canvas
Chanel fashion brand
Gold-toned hardware
Chanel brand positioning strategy
Double G
Inside: 4 open pocket
Chanel brand strategy
Chain top handle with 7″ drop
Top zip closure
Chanel vision statement
8.4″W x 3.9″H x 3.6″D
Weight: 0.5lbs approximately
Chanel target market