Description
chanel points of parity,Chanel: Revolutionary Classicism. Gabrielle “Coco” Chanel founded her namesake brand in 1909, establishing fashion's timeless iconoclast. Critical aspects of Chanel's positioning: Points of parity: French luxury house; .
Beige and white GG Supreme canvas
Luxury Brand Positioning & Marketing Examples
Gold-toned hardware
Points of Parity & Points of Difference
Double G
Inside: 6 open pocket
Case Study of Chanel's Brand Management
Chain top handle with 7″ drop
Top zip closure
The positioning of the four most valuable luxury fashion brands
5.9″W x 4.2″H x 3.1″D
Weight: 0.8lbs approximately
The brand analysis of Chanel