Description
chanel points of parity,Therefore, there are three practical brand strategies shown in the report, which aims to help Chanel sustain its top status in the luxury market, build a strong relationship with its customers .
Beige and white GG Supreme canvas
Luxury Brand Positioning & Marketing Examples
Gold-toned hardware
Points of Parity & Points of Difference
Double G
Inside: 8 open pocket
Case Study of Chanel's Brand Management
Chain top handle with 7″ drop
Top zip closure
The positioning of the four most valuable luxury fashion brands
5.1″W x 3.8″H x 3.9″D
Weight: 0.8lbs approximately
The brand analysis of Chanel