m19 chanel | 19 M : les Métiers d’art de Chanel ont trouvé leur temple

Chanel, a name synonymous with timeless elegance, innovation, and a dedication to preserving artistry, has embarked on a groundbreaking venture with the creation of m19 Chanel. More than just a building, m19 is a vibrant ecosystem, a dedicated hub for the Métiers d'Art – the specialized workshops that contribute to the unparalleled craftsmanship and exquisite details that define Chanel's collections. This ambitious project, officially inaugurated in [Year of Inauguration, if known, otherwise leave blank], represents a significant investment in the future of these vital crafts and a commitment to nurturing the talent that sustains them.

The name itself, m19, is imbued with meaning, a deliberate nod to the heart of the project and Chanel's heritage. "19" resonates on several levels:

* 19th Arrondissement: The building's location in the 19th arrondissement of Paris, at the Porte d'Aubervilliers, signifies a commitment to the city and a desire to contribute to the revitalization of this vibrant, up-and-coming area. This location deliberately moves away from the traditional luxury enclaves of central Paris, reflecting a desire for accessibility and a commitment to a more diverse and inclusive environment.

* Gabrielle Chanel's Birthday: A subtle yet powerful tribute to Gabrielle "Coco" Chanel, the visionary founder whose birthday fell on August 19th. This connection to her legacy underscores the enduring influence of her spirit of innovation and her unwavering pursuit of excellence.

* A Lucky Number: Within the House of Chanel, the number 19 holds a special significance, considered one of the Maison's lucky numbers. Its inclusion in the name reinforces the sense of purpose and destiny surrounding this unique project.

The Vision Behind m19: Preserving and Propelling Métiers d'Art

For decades, Chanel has been a staunch supporter of the Métiers d'Art, recognizing their crucial role in maintaining the highest standards of quality and creativity. These workshops, often family-run businesses passed down through generations, specialize in techniques ranging from embroidery and featherwork to pleating and shoemaking. Without these artisans, the intricate detailing and exceptional quality that define Chanel's collections would be impossible.

However, these specialized crafts face significant challenges. Globalization, industrialization, and a lack of awareness among younger generations threaten their survival. Recognizing this, Chanel has proactively acquired and supported numerous Métiers d'Art workshops over the years, ensuring their continuity and providing them with the resources they need to thrive.

m19 takes this commitment to a new level. It consolidates eleven of these prestigious workshops under one roof, creating a collaborative environment where artisans can share knowledge, inspire each other, and collectively benefit from Chanel's support. This centralized location fosters innovation, encourages collaboration, and provides a platform for showcasing the extraordinary skills of these artisans to a wider audience.m19 chanel

The Eleven Métiers d'Art Workshops Housed Within m19:

The workshops residing within m19 represent a diverse range of specialized skills, each contributing a unique element to the overall aesthetic of Chanel's creations:

1. Lesage: Renowned for its exquisite embroidery, Lesage creates intricate embellishments for haute couture and ready-to-wear collections. Their expertise encompasses a wide range of techniques, from delicate beadwork to elaborate three-dimensional embroideries.

2. Atelier Montex: Another leading embroidery atelier, Atelier Montex specializes in the use of Cornely and Luneville embroidery machines, creating textured and graphic designs with precision and artistry.

3. Lemarié: Specialists in feathers and artificial flowers, Lemarié adds a touch of ethereal beauty to Chanel's creations. Their delicate featherwork and lifelike floral embellishments are a hallmark of the Maison's aesthetic.

4. Maison Michel: A millinery house with a rich history, Maison Michel creates hats and headwear that are both elegant and avant-garde. Their craftsmanship is evident in the impeccable construction and attention to detail of each piece.

5. Massaro: A bespoke shoemaker, Massaro crafts exquisite footwear for Chanel's haute couture collections. Their shoes are known for their impeccable fit, comfort, and timeless style.

6. Goossens: Specializing in jewelry and metalwork, Goossens creates statement pieces that add a touch of drama and glamour to Chanel's looks. Their designs often incorporate Byzantine and Baroque influences.

7. Lognon: A pleating specialist, Lognon creates intricate pleats and folds that add texture and dimension to fabrics. Their expertise is essential for creating the flowing silhouettes and architectural details that define Chanel's designs.

8. Paloma: A specialist in tanning and leatherwork, Paloma creates fine leathers for use in shoes, handbags, and other accessories.

9. ECA (Entreprise de Confection d’Articles): ECA provides manufacturing and production support for small leather goods, handbags, and other accessories. They manage the production process, ensuring quality control and timely delivery.

10. Studio Berçot: A fashion design school that has partnered with Chanel, providing a new generation of designers who are well-versed in the art of crafting and design.

11. MTX: A design studio, specializing in contemporary and innovative embroidery techniques.