Description
chanel points of parity,When deciding upon a brand’s/product’s positioning in the marketplace, the organization must ensure that end positioning has both sufficient points-of-parity (POP) and points-of-difference .
Beige and white GG Supreme canvas
Points of difference or points of parity: How to position
Gold-toned hardware
Points of Parity & Points of Difference
Double G
Inside: 2 open pocket
Case Study of Chanel's Brand Management
Chain top handle with 7″ drop
Top zip closure
The positioning of the four most valuable luxury fashion brands
8.3″W x 2.4″H x 1.8″D
Weight: 0.3lbs approximately
The brand analysis of Chanel