Description
chanel points of parity,There are two different points of parity (POP), category- and competition-related, whose concepts offer a different approach to brand relevance: Category POPs are perceived obligation .
Beige and white GG Supreme canvas
The brand analysis of Chanel
Gold-toned hardware
Points of Parity & Points of Difference
Double G
Inside: 7 open pocket
Case Study of Chanel's Brand Management
Chain top handle with 7″ drop
Top zip closure
The positioning of the four most valuable luxury fashion brands
9.9″W x 2.4″H x 3.9″D
Weight: 0.8lbs approximately
The brand analysis of Chanel